Humans love comfort and feeling good.

They also like familiarity. Even if it’s familiar discomfort.  

When it comes to coaching my clients, in particular the people who are struggling with emotional/binge eating, I always talk about this. 

The psychology of comfort.

And how that’s making it feel freaking impossible to manage their binge/emotional eating. If you struggle with binge/emotional eating, you may acknowledge that the behaviour isn’t serving you. And you may be working so freaking hard to manage it, change it for another behaviour, or rid of it completely.  But for some reason, the behaviour just keeps coming back. And with vengeance. And you get frustrated again. And again. And again.  That’s because, even though that behaviour is uncomfortable, it is familiar. And familiarity is comforting. 

So, how do we change then? Most people don’t change until not changing is the less comfortable option.  And being comfortable is being certain. But guess what? Certainty is an elusion.  

So. What can we do with this knowledge? 

Familiarity is comforting. Even if it’s uncomfortable familiarity. Comfort is safety. Safety is certainty. Certainty is an elusion. 

Read that again. 

Take that leap. Be uncomfortable. Be uncertain. Be unsafe. Be unfamiliar. That’s when real change happens.   

If you want to book in an appointment, or a free discovery call, you can do so via the link here

Al xx